Our Insights

The 5 key pillars for building healthy communities are a great place to start when you’re planning a new community or looking to improve your existing one.

As a guest on the Social Impact Level Up podcast, Eric underscores the importance of elevating social enterprise's marketing game and effectively communicating the impact of your company to the world.

Is community in decline, or is the way we’re participating in it changing? As a social impact brand, you need community support to power your work. You can’t drive your mission and reach your true impact potential alone. But, building authentic, vibrant communities seems harder than ever before.

Combine the distribution-first mindset with our distribution-first framework to create a workflow that helps you work smarter, not harder.

What if we told you that there is a way to work smarter, not harder, with your content strategy, and that this approach can help you get the absolute most out of each piece of content and idea that you come up with?

Attract the right kind of attention by focusing on content framing and packaging and getting truly creative with your content. 

Check out 10 common mistakes social impact organizations make that keep their content from getting traction. 

Is your website is designed and built in the right way, with the right elements in place, and supported by the right activation strategy?

Dig into 10 common roadblocks to success in the information era and attention economy that we often see and look at high-level approaches to overcoming these challenges.

In the age of social media, are websites a dying relic?

The world's most successful brands mastered the attention economy — and you can too.

Practical and actionable brand-building steps you can take and an example of a top social impact brand that’s led the game for decades.

Has your social impact organization fallen into the transactional marketing trap? Is your approach pushing supporters away? What if there was a better, long-term way to attract and retain them?

As a guest on the Philanthropic Masterminds podcast, Eric is interviewed by Jay Frost about all that Cosmic has learned to create a brand that aligns with their values and shares essential concepts that will build a brand that stands apart and furthers a social impact mission.

Boldly claim your space in your cause ecosystem as a key strategy to building a brand that’s attractive to funders, supporters, and advocates.

Today Eric is featured as a guest on the Generosity Experience Live! with Tim Sarrantonio and Abby Jarvis from Neon One for a lively discussion about why nonprofits should focus on building a recurring giving program.

Real-world examples of social impact brands that used their niche to supercharge their mission.

Join Eric in this collaborative workshop between Neon One and Cosmic as they provide actionable strategies to enhance brand and optimize the donor experience while inspiring imagination.

Getting your social impact niche right can be the difference between slow, incremental progress, and massive, transformative change for your organization and your mission.

As a guest on the Untapped Philanthropy Podcast, Eric Ressler joins Fluxx's Co-founder Kerrin Mitchell and Neon One's Tim Sarrantonio for a conversation about the limitations of the term "nonprofit".

As a guest on the I Spark Change podcast, Eric shares insights into how building trust and credibility with your social impact community can support your long-term goals for your organization.

In this NXUnite panel discussion, Eric joins with other members of the mission-driven community for a conversation about empowering nonprofits to optimize their performance through thoughtful storytelling, exceptional marketing, effective messaging, and authentic connection.

As a guest on the Sense-Making In A Changing World podcast, Eric highlights the most important steps for catalyzing real-world change, from activating people through online platforms to the significance and possibilities of taking a moonshot.