A Modern Nonprofit Podcast: The Most Effective Ways to Expand Visibility and Maintain Funding in Your Business

Tosha Anderson, host of the A Modern Nonprofit Podcast, invites our Founder and Creative Director Eric Ressler as her guest to talk about the nonprofit world and some of the critical pieces that are currently missing in most nonprofit branding and campaigns. Eric shares his thoughts on why so many nonprofits struggle with funding, how to elevate your website game to be more impactful to your donors, and what a nonprofit brand looks like and why you shouldn’t feel icky about it.

“It’s a catch 22. You need funding to get funding and it’s hard to break through that 22.”

Episode Highlights

• What does it mean to be a social impact company? [1:35]
• Why do so many organizations struggle with funding? [4:05]
• What are some of the key differences between the nonprofit vs. for profit world? Tosha shares her thoughts. [8:00]
• Eric explains the one vital super power you have as a nonprofit that businesses don’t have. [11:00]
• How do you create a community? Eric breaks down why it’s important organizations think about community in their marketing strategy. [15:35]
• A nonprofit website needs to have more than just an ‘about us and our mission’. It needs to have an open invitation into the community you’re building. [21:30]
• Why should nonprofits invest in their brand image? [27:55]
• How do you know when you’ve have a solid brand? [31:40]
• A brand is more than just a logo and some colors. [37:55]
• It can sometimes be hard to measure impact, which means the nonprofit sector tends to measure the wrong things. [44:00]
• Interested in getting in touch with Cosmic? Eric shares some great resources to help you get started. [45:10]