Environmental Social Justice Podcast: Driving Social Impact Communication

Wendy E. Nystrom and Joel Vendette invite Eric Ressler onto the Environmental Social Justice podcast to discuss why social impact communication is so important when communicating complex topics about science, climate change, and our environment at large. Eric Ressler is the Founder and Creative Director at Cosmic, a social impact creative agency. Eric shares his thoughts on how you can elevate your language and communication materials to drive the most impact in an organization and also shares what he’s currently seeing with his clients who have a strong environmental focus.

“We’re so focused on our lane that we don’t realize we can’t communicate with people outside of that.”

Episode Highlights

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  A little bit about Cosmic and the work they do. [0:50]

• •

  We need to hold the government and corporations accountable for the environmental impact
  they are causing. Our planet is in a crisis. [3:35]

• •

  Nonprofits are so focused on their product and idea, but often lack the right resources to
  communicate their importance to the public. [5:10]

• •

  Information is an abundant resource. Now, we’re competing for attention. [7:35]

• •

  Empathy plays a large role in a successful impact communication plan. [10:50]

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  What made Eric go into this kind of work? [11:50]

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  Are you a social impact organization? Get in touch with Eric. [15:35]