Cosmic

6 Common Messaging Mistakes and How to Avoid Them

Learn how to identify and overcome common messaging pitfalls and how to clarify your brand message to capture attention, inspire action, and support your mission.

Eric Ressler
February 7, 2019
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If you’re a social purpose brand, you know that scaling your social impact requires clear, effective messaging. But without a solid messaging strategy, you can sink countless hours into wrestling with your brand messaging, searching for ways to stand out and capture your audience’s attention, only to have your story fall on deaf ears.

Creating a clear, concise, and compelling brand message can sometimes feel like an impossible task. Even if you’ve done the hard work and established your brand strategy and target audience strategy, your messaging must connect the dots for everything to coalesce.

Through our work helping nonprofits, foundations & impact investors, and social enterprises create and refine their message, we’ve identified a few common messaging mistakes that seem to resurface year after year.

Learn how to identify and overcome common messaging pitfalls and how to clarify your brand message to capture attention, inspire action, and support your mission.

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