Prioritizing Creativity Over Working Hours in an Agency

The four-day workweek has been an integral part of the Cosmic Agency since 2011, but it didn’t come without some learning and growing pains. As a guest on the Agencies That Build podcast, Eric highlights the power of the four-day workweek. He shares what worked and didn’t work as the four-day work week was implemented and why agencies need to prioritize creativity over working hours when handling projects and clients. He also highlights the value of merging creativity and sustainability for more effective and balanced efforts at work.

“Creativity is something that you can't brute force. You can grind, hustle, and push hard for a certain amount of time, but you also need time to rest, rejuvenate, and reflect on real life, which is where you draw inspiration from.”

Episode Highlights

• Myth-busting in the agency world- you don’t have to give up your personal life in order to succeed. [1:30]
• Optimizing for a creative output starts with a sustainable, balanced approach to work. [3:27]
• Eric’s experience and advice for successfully implementing a four-day workweek. [7:18]
• Tools and tactics for navigating the obstacles of the four-day work week. [14:16]
• Cosmic’s approach to a fair, project-based pricing model with clients. [22:10]
• Insights about the social impact sector work at Cosmic. [27:57]
• Overcoming the challenges that Cosmic has faced as a niche. [34:01]
• Eric’s continued creative and business learning efforts as the agency owner. [38:58]
• What excites Eric about the future of social impact? [45:55]