Empowering Social Impact Organizations to Catalyze Real World Change

RENEWables podcast host David Smart welcomes Eric for a discussion about the intersection between marketing, branding, and social impact. Together they explore the work that Cosmic does with social impact organizations to prioritize their brand strategy and digital experiences as integral components of their overall business strategy. Eric highlights ways that organizations can adapt to the attention economy to elevate their message, connect with their target audience, and create positive change on a larger scale.

“We aim to work with organizations who are trying to solve some kind of issue or move humanity forward in one way or another.”

Episode Highlights:

• Creative expression, social impact and Cosmic’s goal to assist in moving humanity forward. [1:10]
• Eric highlights Cosmic clients including Nourish California and STEM from Dance. [4:46]
• Why do integrated branding strategies have the greatest impact? [6:43]
• Eric details triumph over the attention economy as outlined in Cosmic’s manifesto. [10:14]
• Cosmic clients have a focus that extends beyond building out secondary ESG strategies [16:09]
• Creating positive and inspiring messages that support change in our current global situations. [22:50]
• Eric shares what he is most excited about in the future of social impact. [29:17]

Quotes:

“I don’t think every organization in the world must be a purpose driven or social impact organization, but we are trying to attract and work with organizations where that is their origin story.”

“We get to help our clients do a better job of telling their story to their audience using digital tools and building a brand that is an impact multiplier for their work.”

“When an organization in a space understands the value of this social impact work and gives it a proper seat at the table at a strategic level and integrates it into their overall business strategy, that’s when it works.”

Resources:

RENEWables Podcast