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On Brand Podcast: Building Brands That Create Social Impact / Cosmic / Cosmic

Podcast

On Brand Podcast: Building Brands That Create Social Impact

Our Founder & Creative Director, Eric Ressler speaks with Nick Westergaard about how to build your brand and make meaningful change in the world. It’s about embracing a digital-first mindset.
  • Published

    Thursday, October 15, 2020
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On Brand Podcast Website 1

Our Founder & Creative Director, Eric Ressler speaks with Nick Westergaard about how to build your brand and make meaningful change in the world. It’s about embracing a digital-first mindset.

Topics include:

  • Why it’s important to move beyond virtue signaling and do authentic work if you want to inspire supporters
  • How to start with a digital-first mindset and then connect your brand’s key touchpoints
  • What key metrics you can use to measure the success of your activism
  • What the pandemic taught us about our values and digital tactics, and how we can take these lessons with us into the future

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On Brand Podcast: Building Brands That Create Social Impact / Cosmic

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Pros Cons of Major Donors Website

Article

Pros & Cons of Major Donors

Ever wondered whether chasing major donors is a smart investment or a shiny distraction? You're not alone. It's a common question we get. Let’s get into the real trade-offs and look at the foundational practices that separate disciplined major donor programs from hope-based fundraising.

Published on Tuesday, August 25, 2026

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