Our Founder & Creative Director, Eric Ressler speaks with Nick Westergaard about how to build your brand and make meaningful change in the world. It’s about embracing a digital-first mindset.
Topics include:
- Why it’s important to move beyond virtue signaling and do authentic work if you want to inspire supporters
- How to start with a digital-first mindset and then connect your brand’s key touchpoints
- What key metrics you can use to measure the success of your activism
- What the pandemic taught us about our values and digital tactics, and how we can take these lessons with us into the future
