Cosmic

On Brand Podcast: Building Brands That Create Social Impact

Our Founder & Creative Director, Eric Ressler speaks with Nick Westergaard about how to build your brand and make meaningful change in the world. It’s about embracing a digital-first mindset.

Eric Ressler
October 15, 2020
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Our Founder & Creative Director, Eric Ressler speaks with Nick Westergaard about how to build your brand and make meaningful change in the world. It’s about embracing a digital-first mindset.

Topics include:

  • Why it’s important to move beyond virtue signaling and do authentic work if you want to inspire supporters
  • How to start with a digital-first mindset and then connect your brand’s key touchpoints
  • What key metrics you can use to measure the success of your activism
  • What the pandemic taught us about our values and digital tactics, and how we can take these lessons with us into the future

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