Tech for Good: The Role of User Feedback in Social Impact

User feedback is a critical component of any successful project, particularly in the ever-evolving social impact landscape. Today Eric Ressler is joined by Cosmic’s Technical Director Neil Ruud on the Product Perspective podcast to explore the crucial intersection of design agencies and social impact organizations, including the significance of user feedback in this dynamic landscape. Together with host Jon Tobin they discuss the possibilities that are realized when the right project tools and elevated processes are employed from the start.

“Processes and tools that enable deeper collaboration are the ones that you should prioritize.”

Episode Highlights:

• Eric highlights Cosmic’s founding and focus on the social impact sector. [1:45]
• Aligning the needs of digital developers with modern website and web application development. [5:55]
• Building design systems that offer flexibility and a cohesive user experience. [9:56]
• Employing Userback in the procedure ensures inclusivity and feedback through every stage of the design process. [11:32]
• Small process changes have elevated the success of quality output and customer experience. [16:48]
• The future of technology and client collaboration in the social impact space. [22:09]
• Cosmic’s advice to agencies that are striving to facilitate meaningful collaboration and feedback within a unique landscape. [30:25]

Quotes:

“Figuring out early on where the client skillset is and where we need to allocate our time with them is a really important part of the process.” – Neil Ruud

“We build… flexibility within a system so that it can scale, it can grow, it can evolve over time but still maintain an overall cohesive experience for the end user.” – Eric Ressler

“As soon as we’re sending over initial prototypes or sections of the site that are functional, clients are getting a Userback link.” – Eric Ressler

“Now the end result, the client experience, and our experience is so much better because it doesn't feel so rushed or so dire.” – Eric Ressler

“With digital experiences in general and with creative work the small details matter so much.” – Eric Ressler

“Make sure you understand what the trajectory is long term so that you’re able to plan accordingly.” – Neil Ruud

Resources:

The Product Perspective Podcast