Talking Nonprofits With Tephanie Podcast: Catalyzing Change By Branding Nonprofits

Join our Founder & Creative Director, Eric Ressler and Tephanie Hopper as they discuss what a social impact organization is, why a scarcity mindset is holding nonprofits back, why you should think strategically about your nonprofit’s brand image, and how it can actually increase your impact; not hinder it.

“Organizations just don’t have the right tools to be able to fundraise, especially when more and more fundraising is happening through digital platforms.”

Episode Highlights:

• A little bit about Eric and what defines a social impact organization. [0:45]

• Why do social impact organizations struggle to find and maintain funding? [3:25]

• Unfortunately, nonprofits just don’t have the right tools to fundraise digitally. [5:40]

• Why should social impact organizations make an effort to invest in digital platforms? [7:05]

• Your brand is so much more than your slogan or mission statement. It is your company’s essence and purpose. [10:25]

• Cosmic’s favorite digital campaigns thus far and why they’ve been successful. [11:55]

• Why it’s important to approach change in a two-pronged approach: Education and Action/Participation. [15:15]

• What we can learn from the team at Crooked Media and what they stand for. [16:15]

• Additional resources on how your social impact organization can make a greater impact. [17:55]

• What should community mean to social impact organizations? [19:40]