Cosmic

Social Impact Branding: Making Your Nonprofit Standout

Our Founder & Creative Director, Eric Ressler, chats with Bernard Kelvin Clive, host of the popular Personal Branding Podcast to discuss why modern social impact organizations must invest in brand building to build a community of impassioned supporters and move their missions forward.

Eric Ressler
August 19, 2020
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Our Founder & Creative Director, Eric Ressler, chats with Bernard Kelvin Clive, host of the popular Personal Branding Podcast to discuss why modern social impact organizations must invest in brand building to build a community of impassioned supporters and move heir missions forward.

Topics covered include:

  • What stands out as the most important element of building your brand
  • How to establish a niche within the broader social impact ecosystem
  • How Cosmic found and created a niche working with social impact organizations
  • Why so many social impact organizations fall into the traps of missions creep and a lack of clarity of focus
  • Examples of how some social impact organizations have invested in building a solid brand and how it's increased their ability to make real world impact
  • How building digital experiences and action centers can be leveraged to build and mobilize a coalition of supporters
  • Why social impact organizations undervalue and underinvest in branding and communications
  • How to overcome the financial and capacity barriers in brand building
  • How funders and philanthropists can help by investing in branding and communications
  • The unintended downsides of restricted grants and funding
  • How to break through the nonprofit starvation cycle

...And much more!

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