Social Impact Branding: Making Your Nonprofit Standout

Our Founder & Creative Director, Eric Ressler, chats with Bernard Kelvin Clive, host of the popular Personal Branding Podcast to discuss why modern social impact organizations must invest in brand building to build a community of impassioned supporters and move heir missions forward.

Topics covered include:

• What stands out as the most important element of building your brand
• How to establish a niche within the broader social impact ecosystem
• How Cosmic found and created a niche working with social impact organizations
• Why so many social impact organizations fall into the traps of missions creep and a lack of clarity of focus
• Examples of how some social impact organizations have invested in building a solid brand and how it's increased their ability to make real world impact
• How building digital experiences and action centers can be leveraged to build and mobilize a coalition of supporters
• Why social impact organizations undervalue and underinvest in branding and communications
• How to overcome the financial and capacity barriers in brand building
• How funders and philanthropists can help by investing in branding and communications
• The unintended downsides of restricted grants and funding
• How to break through the nonprofit starvation cycle

...And much more!