Our Founder & Creative Director, Eric Ressler, chats with Bernard Kelvin Clive, host of the popular Personal Branding Podcast to discuss why modern social impact organizations must invest in brand building to build a community of impassioned supporters and move heir missions forward.
Topics covered include:
- What stands out as the most important element of building your brand
- How to establish a niche within the broader social impact ecosystem
- How Cosmic found and created a niche working with social impact organizations
- Why so many social impact organizations fall into the traps of missions creep and a lack of clarity of focus
- Examples of how some social impact organizations have invested in building a solid brand and how it's increased their ability to make real world impact
- How building digital experiences and action centers can be leveraged to build and mobilize a coalition of supporters
- Why social impact organizations undervalue and underinvest in branding and communications
- How to overcome the financial and capacity barriers in brand building
- How funders and philanthropists can help by investing in branding and communications
- The unintended downsides of restricted grants and funding
- How to break through the nonprofit starvation cycle
...And much more!
