Eric Ressler with Disruptive CEO Nation

Competing in the noisy attention economy is no small task, but Cosmic has the key to creating scroll-stopping content that engages your non-profit community. As a guest on the Disruptive CEO Nation podcast, Eric Ressler highlights the do’s and don’ts of crafting authentic messaging that effectively connects with your community. Together with host Allison K. Summers, Eric explores the importance of authenticity and creativity, the realities of navigating AI, and the importance of advancing humanity in all aspects of this work.

“Your goal is to build a community between yourself, your supporters, and the community you serve.”

Episode Highlights:

• Eric highlights Cosmic’s mission to serve social impact organizations. [1:12]
• The relevance of the attention economy in today’s digital world. [3:42]
• The why behind Cosmic’s manifesto and tips for crafting a manifesto for any organization. [6:00]
• Leveraging the power of design and the digital experience to move organizations forward operationally. [7:22]
• Eric’s journey from freelance designer to founding Cosmic. [12:02]
• The business advice that Eric chose not to listen to. [15:26]
• Finding the balance of the creative process and a sustainable approach to work and life. [17:12]
• The role of AI in content creation and the importance of human connection in the social impact space. [19:25]
• Eric’s favorite underrated distribution channel and using it to build authentic communities. [24:54]
• A look into the five-year future at Cosmic. [29:00]

Quotes:

“If you can’t reach people, how are you going to inspire them?”

“There is social good happening outside of the nonprofit sector, and the lines between nonprofits and business and funders are starting to blur a little bit.”

“We can help Leverage the power of design and the digital experience to move organizations forward operationally.”

“At the end of the day, you have to experiment and see what feels right for your culture.”

“As humans trying to navigate this attention economy we’ve become very discerning, ruthlessly so, about what we will and won’t engage with.”

“If you overinvest in any one social channel it's a very risky bet.”

Resources:

Disruptive CEO Nation