How Your Nonprofit Should Chart a Course to the Top of the Digital Media Mountain
Reconfiguring your organization into a digital-first powerhouse will almost certainly require a major lift (not to mention a mental shift). The good news? You don't need to have the internal capacity and capabilities already in place to make it happen. You can partner with an external agency to lay a strategic foundation and jump-start your digital metamorphosis. Once you’ve established a fully functioning digital model, you can work to build up the internal capacity to sustain it long-term.
At Cosmic, we’ve developed a proven process to help nonprofit organizations achieve digital transformation. Here’s how it works.
Step 1: Diagnosis
If you want to find the most efficient route to the top of the proverbial mountain, you must first take stock of your current location. We begin our engagement with a diagnostic that provides a 360-degree view of your organization’s existing brand and digital ecosystem. This includes a deep dive into your:
By assessing what you already have — and what you still need — we quickly key in on specific recommendations to advance your digital efforts and maximize your real-world impact.
As we look for solutions, we don’t just pinpoint opportunities to accelerate your digital capabilities with external partners. We also unearth ways to more fully leverage your existing resources in service of your goals. Do you have a staffer with the necessary skills to beef up your social media outreach? A dedicated volunteer with video production experience? A board member who is willing to step up their fundraising efforts? We’ll find ways to apply those resources as you spin up your digital media function.