Eric and John got together on the Expert Insight Interview podcast to chat about how having a cause that’s central to your values can connect you to the consumers and supporters who align with those values.
Topics include:
- How the next generation of consumers are looking to support brands that have a social impact.
- How figuring out and defining your niche can help you build a strong brand and make true progress.
- Why socially aware consumers use their purchasing power to support for-profit, social enterprise, and nonprofit brands.
- Why authenticity is critical to building a strong brand, creating brand awareness, and making true progress.
