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Sales POP! Podcast: Build Brand Awareness and Engagement / Cosmic / Cosmic

Podcast

Sales POP! Podcast: Build Brand Awareness and Brand Engagement

Our Founder & Creative Director, Eric Ressler, is a guest on the Sales POP! Expert Insight Interview podcast. He sat down with Chief Strategy Officer and bestselling author John Golden to discuss creating brand awareness and brand engagement through social impact.
  • Published

    Wednesday, September 23, 2020
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Eric and John got together on the Expert Insight Interview podcast to chat about how having a cause that’s central to your values can connect you to the consumers and supporters who align with those values.

Topics include:

  • How the next generation of consumers are looking to support brands that have a social impact.
  • How figuring out and defining your niche can help you build a strong brand and make true progress.
  • Why socially aware consumers use their purchasing power to support for-profit, social enterprise, and nonprofit brands.
  • Why authenticity is critical to building a strong brand, creating brand awareness, and making true progress.

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Sales POP! Podcast: Build Brand Awareness and Engagement / Cosmic

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Impact Reports Website

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Designing Impact Reports That Actually Work

Your annual report could be the only thing a supporter reads from you all year — and most organizations treat it like a checkbox. Here's how to turn an impact report into a strategic asset.

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