The Official Do Good Better Podcast: Eric Ressler

Fundraising Expert and Host of The Official Do Good Better Podcast, Patrick Kirby, interviews our founder Eric Ressler to talk about developing a better digital strategy for nonprofits. Patrick and Eric discuss how to stop doing things the status quo way, and start doing things with more intention, focus, and impact. How do you actually increase your social impact? Eric shares his thoughts on today’s episode.

“If you’re providing value to people, you’re not selling them anything.”

Episode Highlights

• A little bit about Eric and the story behind Cosmic. [1:10]

• Why is it important to take a look at a brand from a holistic view first? [3:40]

• Branding and marketing are how information flows in today’s digital age [5:15]

• How your organization can compete with brands like Nike and Apple [5:30]

• Why you don’t need to go all-in on one marketing channel. [10:20]

• Instead of being on social media because everyone is on it, let’s reverse engineer the process and first understand what we are first trying to achieve [13:25]

• Content marketing 101 is you want to give people something that they want or that they need. [13:55]

• Cosmic's favorite brand strategies [24:00]

• Our suggested formula: Do good work, tell people about it, and then ask them to get involved. [29:00]