As a creative agency, we are collaborative by nature. Our designers, copywriter, and developers are in constant communication, working to use all of the tools, knowledge, and strategy at our disposal to help social impact organizations achieve their goals.
As a social impact leader, you’re making (or should be making) a significant investment in your digital presence and strategy. If you’re not, you risk being left behind. It’s vital that you understand the potential of your investment and how you can best contribute to the process of creating a new visual identity, digital hub, and action center that help you get noticed and succeed in today’s digital-driven attention economy.
Below, we walk through what to expect during an engagement with a creative agency and how to effectively collaborate with yours to get the most out of your investment. Plus we provide some helpful hints along the way.
1. Allocate Enough Time
Creating an effective, strategy-driven digital presence takes hundreds of hours, from both the creative agency and your team. This is one of the least recognized and most surprising aspects of digital strategy — the time commitment. It’s only through thoughtful collaboration that our teams can combine our strengths and knowledge to produce the best results. And that requires a substantial investment in your team’s time.
Your review should be in-depth analysis from your team and (when the time is right) important stakeholders in your organization. This is where you apply your focus area knowledge, organizational goals, and strategic thinking. At certain points, you may want to include external stakeholders as well.
This process repeats weekly for several months. To get the most out of your investment, consider each of these elements closely so that you’re able to provide meaningful strategy-based feedback.