Avoiding Toxic Relationships with Your Donors

In this episode of the Hey Non-Profits, Raise More Money! podcast, Cosmic founder Eric Ressler delves into the fascinating intersection of branding and the changing dynamics of donor generations. He shares invaluable insights on how Cosmic works to effectively communicate an organization's mission, values, and impact in a way that resonates with the diverse and evolving generations of donors.

“The story you want to tell is how your supporters can help you reach your mission.”

Episode Highlights:

• Eric highlights Cosmic’s origin story and how it helps organizations develop their impact story. [:55]

• The value of defining your impact niche. [2:39]

• The evolution of giving in recent years from donors who want to be investors. [4:10]

• Don’t overthink it- donors are also consumers. [6:00]

• Moving beyond the scarcity mindset in the social impact sector. [7:00]

• The importance of brevity of message when competing in the attention economy. [8:17]

• Striking the right balance of communication with investors and donors. [11:01]

• Sharing ideas and insights for success across industries. [15:15]

Quotes:

“Most clients (aren’t sure) how to tell their story or even what the story should be.”

“It’s not just about telling a snappy marketing story, it's about having real clarity around the purpose for the organization.”

“Everyone needs to find their own way with their own audience and their own niche to be able to do this effectively.”

Resources:

Hey Non-Profits, Raise More Money! Podcast