Our Give Before You Ask Strategy
If the ask is made too frequently and without telling your audience about victories or accomplishments, givers can become fatigued. This isn’t to say that the ask isn’t a key component of the give-ask cycle, but when it follows positive updates as well as challenges, the ask can be more effective.
We chatted with Benjamin Eichert, the Program Director for Greenpower, one of the Romero Institute’s projects, about this approach. We asked him if he had noticed a change in their interactions with their supporters since they increased positive communication with them.
Eichert told us, “I would say that our supporters are more deeply engaged. Our relationship with our supporters has evolved into much more of a two-way dialogue, as opposed to one-way communication from us to them.”
We asked him if he thought that our strategy of sharing victories and accomplishments with his supporters has proven to be a more powerful way to engage with them.
“I agree with it wholeheartedly.” He said, adding, “I would simply qualify it by saying that giving doesn’t always mean something material. We do this work because we believe in it—because it aligns with our values—because it aligns with who we are and how we want to impact the world that we live in. Giving, in that context for us, is appreciating what we do together—celebrating the difference that we’re making together, celebrating the individual actions we’re taking and the impact that they have.”He went on to say, “Not everyone’s able to give resources; to make a donation. Sometimes people are able to take an action, or share an action. Or they lend their voice to something, or volunteer, and that’s how they give. They do it because they’re motivated by their values and their beliefs about what they want to achieve in this world.”
“So letting them know when they’ve been successful at that, when they’ve actually accomplished that, when they’ve taken some sort of action and it’s actually been meaningful—you have to share that.”