Social Impact Organizations Must Learn to Think and Act Like Digital Media Companies

As a guest on The Nonprofit Exchange podcast, Eric Ressler shares his practical experience leveraging the power of branding, design, and today’s digital tools and platforms. Eric highlights the importance of building a brand and company culture that results in meaningful relationships and supports human connection, and offers tactics for social impact organizations to reach their goals sooner.

“Brand building is really about meaningful human connection and coming through on the promises you make as an organization.”

Episode Highlights

• Eric highlights Cosmic’s founding and focus on the social impact sector. [:56]
• Why should nonprofits think more seriously about marketing? [3:45]
• Developing the ‘why’ behind marketing at every stage of an organization’s growth. [6:18]
• Tactics for philanthropists and funders to help increase their impact. [10:20]
• Key components of an effective brand that can support a promise. [14:13]
• Creating a strong culture around a brand is critical for effective stakeholders. [16:40]
• Cosmic focuses on the design aspect of marketing and communications. [20:40]
• Recommendations for effective posting frequency in the attention economy. [24:30]
• The SynerVision nonprofit community offerings. [29:35]
• The importance of bringing design thinking into your core work and culture. [31:44]