At the bottom of both pages, you may also notice the Newsletter Signup component and the Multi-Card components from the Exploration Landing Page above. As you might have already figured out, these are recurring components used across the site.
Finally: A Complete Component Library
From these examples, you can see how we develop Unique Components, Set Style Pages, and Recurring Components. By the time we’ve designed 10-12 pages, we typically have all of the components designed that are needed to build the entire site — even if the site contains hundreds of pages. Whenever a new page is needed, components are drawn from the component library and put together to build out the page. This is why we call our strategy the page-builder approach.
As the component library is coming together, we discuss future needs. If an organization is planning on adding components later, we can design and build them, so that the components are available when those additions to the site are ready to launch.
Of course, we can’t anticipate everything. Organizations change. Adding new programs or new storytelling elements as an organization evolves often requires adding new features. But this doesn’t require building a new site. With our page-builder approach and an extensive component library, only a component or two may need to be created. Until that happens, content creators can pull from the component library to create hundreds of pages with a ton of variety and flexibility that all maintain the visual brand.
The ability to retain brand integrity is a tremendous benefit for social impact organizations. Even if they are constantly updating their messaging, adding new events, running awareness and fundraising campaigns, or creating and publishing thought leadership content in multiple media types, the marketing and communications team has all of the tools it needs to operate for a long time.
The Freedom of Flexibility
Our page-builder approach gives social impact leaders and content creators building blocks designed to produce new pages from an extensive component library. And our sites are developed using a technology philosophy that allows organizations to easily work with the components to build the pages they need. It’s like having your very own LEGO® set for building, expanding, and reconfiguring your website.
Our approach empowers content creators at social impact organizations to try multiple options when building new pages, take an editorial approach to content creation, and give the pages visual variety within established brand boundaries. Component-based design enforces consistency in a good way — because when people think about every section of a web page as a component, the result is a site that’s cohesive, feature rich, flexible, and scalable enough to easily carry an organization through its next chapter.