Sustainability Explored Podcast: Digital Branding for Sustainable Businesses

Our Founder & Creative Director, Eric Ressler chats with Anna Chashchyna about the secrets of digital branding for sustainability. It begins with your theory of change, brand story, and how you invite supporters in through your digital presence.

Topics include:

• Why it’s vital to nail your brand strategy in order to inspire supporters to take action

• What type of distribution strategy is most effective in driving traffic to your digital hub

• How a lack of authenticity can trickle down to your supporters – and make them react badly — or not at all

• What the pandemic taught us about our values and digital tactics, and how we can take this with us into the future