The Unnoticed Entrepreneur: You Can Outsmart 40,000 Marketing Agencies by Following this Social Impact Entrepreneur

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In this episode of The UnNoticed Entrepreneur, Eric Ressler, founder and CEO of social impact creative agency Cosmic discussed cause-based marketing, entrepreneurship, and the challenges that social impact businesses face. Eric shares two inspiring case studies of successful social impact businesses and talks about the technology they use to amplify their messaging. He also explains the importance of creating a visual identity that resonates with the audience and focusing on producing valuable content to make a name for yourself in the social impact space

“If we want people to feel like they can make a difference, then we want to build a brand that feels good.”

Episode Highlights:

• The value of Cosmic’s specific focus on social impact businesses. [1:05]
• Challenges facing social impact businesses, from marketing to communications. [5:24]
• Social impact work in action — STEM from Dance. [9:45]
• Climate action work in action — ‘Let’s Green California’ [11:37]
• Elements of branding that are unique to social impact. [13:03]
• Technologies that amplify the branding message. [15:16]
• What moves the needle and gets Cosmic noticed? [17:05]

Quotes:

“We’re trying to figure out, globally, how we can create a society that works better for all of us.”

“If we want people to feel like they can make a difference, then we want to build a brand that
feels good.”

“A critical move is that we are really committed to producing content around this niche.”

“The ultimate goal of content marketing is that the content is valuable, even if someone reads it
and doesn’t hire you, they still benefit from the transaction.”

“Producing content and spending time writing really helps sharpen your own expertise in a way
that we weren’t expecting.”

Resources:

The UnNoticed Entrepreneur