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In hard times, it can be easy to get discouraged about the importance of social impact work. It can help to turn to the ‘why’, or the purpose that is driving this work forward. Angela Howard, host of the Social Responsibility at Work podcast sits down with Cosmic’s founder Eric Ressler for a conversation about the drivers that continue to move social impact work forward. Cosmic keeps an eye out for macro changes and helps individuals take action in micro ways that have a big impact. When we focus on the purpose that drives us, great things can happen no matter the challenges.
The impact that Cosmic aims to have on the world. [:55]
The potential of achieving purpose-driven work. [2:35]
How to determine which efforts can help you achieve the desired impact. [6:22]
The branding angle to social enterprise efforts. [10:26]
Tactics for effectively competing in the attention economy. [15:20]
Does every company need to have a social impact framing to their work? [20:45]
The consequences of not focusing on social work. [24:50]
“The term ‘purpose driven’ has been used in so many different ways that it’s essentially
meaningless at this point.”
“If we really value social impact as a core driver for how we make decisions and place it on the
same level as decisions around profits, that’s where meaningful change can happen.”
“As a brand, showing up with a strong digital presence built on a strong brand strategy and a
clear impact story is critical to your work.”
“If you’re going to move with the flow of culture you need to find a way to exist in a sustainable
way with people and planet.”
