Nonprofit Build Up Podcast: Effectively Communicating Your Organization’s Mission

Nicole Campbell invites Eric Ressler, Founder & Creative Director of Cosmic, onto the Nonprofit Build Up® Podcast to talk branding, storytelling, and the best way to communicate your nonprofit’s mission. Nonprofits often think that once they have their story ‘together’, everything else will fall into place.

In this episode, Eric shares how you can bring an intentional story into your organization's brand image as a compliment to your overall vision.

“When you focus your story around the change you’re trying to create, why it’s important and what we need to get involved, that story is relevant to everybody.”

Episode Highlights

• A little bit about Eric and Cosmic’s work. [1:40]

• How does Cosmic show up when it comes to equity and inclusion? [2:35]

• Organizations need to have a clarity of purpose within the nonprofit ecosystem. Eric explains what he means. [4:40]

• What can a creative agency like Cosmic bring to the table? [12:45]

• How Cosmic thinks about storytelling and how it relates to sustainability [15:05]

• Eric offers suggestions on how to bring storytelling together to create impact. [18:10]

• Why you need to tell different impact stories to your donors, sponsors, and the people you serve [21:20]

• About the need for relief and systemic change, and how one can't happen without the other [23:20]

• Why it's important to build organizations that are people-centered. [26:40]

• How transparency matters if we’re going to move some of these large issues forward and the importance of talking about both the wins and the failures [30:00]