What do today’s most inspirational, impactful social impact organizations have in common? Is it their ability to connect with and mobilize their supporters? What about the sharp fundraising strategies that sustain their work?
Could it be that behind it all, they have a strong digital presence driving everything? The mark of a modern, sterling nonprofit is their relentless digital-first approach with a neoteric website at the center of it all.
When done well, a website isn't just an accessory to what you do. It's the lynchpin of how you fundraise and mobilize your supporters.
It’s not enough for your organization to simply have a website and check it off your list. If you want to convince anyone your cause is worth getting behind, you need a rallying, dynamic digital hub. One that amplifies your message, attracts supporters, and gives donors a glimpse of how they could help move the needle.
No longer can social impact organizations eke by with an outdated website and expect to compel change. The only sure way forward is through your organization’s website.
Your Nonprofit’s Website is How You Prove Your Work — and Worth
It’s happened: You’ve finally transitioned from a scrappy organization to one with an audience and influence. You’re making moves, experiencing progress, and setting new goals. When was the last time you updated your website to reflect your growth?
You know you’re going to need more sustainable support to keep going. But it certainly won’t happen by relying on the same digital platform you drag-and-dropped content into five years ago.
Sure, DIY platforms like WIX may have been great to get you off the ground. But now? They’re easily sniffed out as out-of-touch. And frankly, you’ve outgrown it. To your supporters, that DIY look does not translate as a badge of thriftiness. In fact, it’s a turnoff.
Most supporters aren’t so patient as to click through old web pages with missing information to find what they were looking for — let alone make a donation. Instead, they will search for an organization whose digital presence is wonderfully fresh. One whose website tells their story with engaging calls to action. And likely has a collection of content so compelling they couldn’t not share it with their friends.
Creating and maintaining a website that reflects a digital-first mindset is nonnegotiable for today’s social impact organizations. And for your potential funders and supporters, your website is crucial in their evaluation of whether or not your organization is capable of executing its mission.
If you don’t build and maintain a quality digital presence, you can’t expect your supporters to enthusiastically connect with your cause.
Maybe the reason you’ve put off updating your website is because of your limited time and resources. But in today’s digital world, building and maintaining an intriguing website is not separate from the program work at all. It’s how you magnify the work you’re already doing — and make it count.