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Climate Action Burnout is Real. Positive Messaging is the Antidote.

A look at the advantages of positive messaging for climate justice and how your organization can embrace this philosophy to create ongoing impact.

Published on May 5 by Eric Ressler

Article

Lower Your Organization’s Digital Carbon Footprint with the JAMstack Approach

Building your site in JAMstack can reduce your digital carbon footprint.

4/12/2022 by Eric Ressler

Article

Birds Aren’t Real - How To Turn a Viral Moment Into A Sustainable Movement

Viral movements are created in communities, not conference rooms. Be ready to recognize and transform a moment into a movement aligned with your organization.

3/22/2022 by Eric Ressler

Article

8 Easy Tactics to Inspire More Action through Email

Email is one of the best channels in your digital ecosystem. Follow these easy actions you can take to inspire more action among your supporters.

3/15/2022 by Eric Ressler

Article

How Partner Toolkits Can Boost Campaign Awareness, Strengthen Relationships, and Save Time

A Partner Toolkit – a publicly accessible landing page with your core assets, messaging, and links – might be just the tool you need to scale awareness of your social impact campaigns.

2/23/2022 by Eric Ressler

Podcast

Nonprofit Build Up Podcast: Effectively Communicating Your Organization’s Mission

Nicole Campbell invites Eric Ressler, Founder & Creative Director of Cosmic, onto the Nonprofit Build Up® Podcast to talk branding, storytelling, and the best way to communicate your nonprofit’s mission.

2/16/2022 by Eric Ressler

Podcast

What the Fundraising Podcast: How to Authentically Market Your Social Impact Work

Mallory Erickson is the host of the ‘What the Fundraising’ podcast and sits down to interview Eric Ressler, the Founder & Creative Director of Cosmic. They dive into the importance of marketing and branding both from an internal and external perspective, how to find your organization's authentic voice, and the best way to guide donors through a joyful giving experience.

2/16/2022 by Eric Ressler

Article

Open Rates Aren't Reliable Anymore. Here's How to Shift Your E-mail Engagement Strategy.

Now that Apple has made email open rates unreliable, adopt an alternative engagement strategy to determine the success of your email campaigns.

2/7/2022 by Eric Ressler

Article

A New Way to Solve Burnout: Invest in Digital Strategy

Happy people are going to stick around longer and carry institutional knowledge and culture forward with them. When your digital strategy is easy to implement and gets everyone on the same page, you can solve for some causes of burnout.

1/27/2022 by Elise Granata

Free Download

Turn Your Rebrand or Website Rollout Into A Golden Opportunity

Launching your new brand, website, or action center is an opportunity to advance your mission and reap the benefits of all your hard work. Discover five ways you can transform your rollout from plain to powerful.

1/20/2022 by Eric Ressler

Article

Community Building Might Not Feel Like Your Core Work, But It Should Be

Deepen support by rethinking your perspective on your community. It isn’t just about donor engagement. It’s about community creation and curation instead.

1/6/2022 by Eric Ressler

Article

Want Foundations to Fund Your Work? Speak Their Language. Here's How.

Foundations are always searching for worthy causes and nonprofits to support. Get yours ready for their vetting with these 7 best practices.

12/15/2021 by Eric Ressler

Whitepaper

How To Power Up Your Content Strategy When You’re Short on Time and Staff

Even an overstretched team can create an effective content strategy that can break through and gain traction in the attention economy, keep customers and advocates engaged, and attract new ones.

12/8/2021 by Eric Ressler

Podcast

Nonprofit MBA Podcast: Brand Building & Visual Identity for Nonprofits

Eric Ressler, our Founder & Creative Director, sits down with Stephen Halasnik, the host of the Nonprofit MBA, to discuss the importance of a brand strategy and how it can uplift a nonprofit’s mission more effectively.

11/26/2021 by Eric Ressler

Article

9 Ways to Make Your Membership Model More Inclusive

Some supporters might not be able to join your nonprofit’s membership program. Learn how to build a more inclusive model and encourage wider participation.

11/23/2021 by Eric Ressler

Free Download

Unexpected Ways a Rebrand Can Supercharge Your Team Culture

Rebranding is about more than changing your logo. Learn some of the unexpected benefits you can point to for more buy-in at your social impact organization.

11/17/2021 by Eric Ressler

Podcast

Care More Be Better Podcast: The Impact Of Purpose-Driven Design + Branding

Brands who start out wanting to do good often find themselves at a crossroads where they have to pick between the bigger mission that does more good, or stick to the grassroots organization mission they originally set out to achieve. Our Founder & Creative Director Eric Ressler understands it’s a balancing act, but you don’t have to pick.

11/10/2021 by Eric Ressler

Article

How to Build a Next-level Content Strategy

You need a sustainable plan for memorable content. Learn how your content strategy can drive higher engagement and heightened visibility.

11/10/2021 by Eric Ressler

Podcast

The Official Do Good Better Podcast: Eric Ressler

Fundraising Expert and Host of The Official Do Good Better Podcast, Patrick Kirby, interviews our founder Eric Ressler to talk about developing a better digital strategy for nonprofits.

11/9/2021 by Eric Ressler

Podcast

Conscious Design Podcast: Making Brands More Impactful and Visible to Customers

Conscious Design podcast Host Ian Peterman sits down to chat with our Founder & Creative Director, Eric Ressler on how to make a brand more impactful. Eric talks about the difference between B-Corps and NGOs, why prioritizing a communication strategy is important for any organization, and how Cosmic walks our clients through a marketing and communication strategy that can’t be ignored by their supporters.

11/5/2021 by Eric Ressler

Article

Nonprofits Should Stay Out of Supporters' SMS Inboxes

In most cases, brands need to stay out of the text message inbox to stay in their supporters’ good graces. Find out if your messaging is an exception.

10/27/2021 by Eric Ressler

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