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Quality Over Quantity: A Content Strategy to Stand Apart

As your supporters continue to be inundated by a firehose of content day and night in a culture of distraction and overwhelm, it’s time to hone your content strategy to break through the noise of your competition.

Published on November 23 by Matt Steele

Podcast

Social Responsibility at Work — Catalyzing Real-World Change

Angela Howard, host of the Social Responsibility at Work podcast sits down with Cosmic’s founder Eric Ressler for a conversation about the drivers that continue to move social impact work forward.

11/21/2022 by Eric Ressler

Podcast

Your Path to Nonprofit Leadership — How Can Nonprofit Leaders Succeed in the Attention Economy?

Cosmic Founder and Creative Director Eric Ressler joins Your Path to Nonprofit Leadership podcast host Patton McDowell for a conversation about the attention economy, what it means and how it has affected nonprofit organizations.

11/3/2022 by Eric Ressler

Podcast

Non-Profit Digital Success Podcast – Increasing Donations with a Coherent Brand

Cosmic Founder and Creative Director Eric Ressler joins David Pisarek from the Non-Profit Digital Success Podcast to discuss the importance of a solid visual identity and clear and consistent messaging.

10/27/2022 by Eric Ressler

Podcast

Impact Boom — On Communicating Social Impact And Connecting With Philanthropy Opportunities

Cosmic Founder and Creative Director Eric Ressler joins up with Impact Boom podcast host Indio Myles for a discussion about how to grow your social impact in the attention economy through effective impact storytelling, communication progress, needs, and organizational challenges.

9/14/2022 by Eric Ressler

Article

Create Better Social Impact Messaging by Finding Your Brand Voice

Why developing a distinct brand voice is critical to successful messaging, useful tips to get you started, plus a free template with examples.

9/13/2022 by Matt Steele

Podcast

Business Fights Poverty - How to Communicate Social Impact

Cosmic Founder Eric Ressler sits down with Katie Hyson from the the Business Fights Poverty podcast to talk about branding and communications campaigns that spur action.

9/8/2022 by Eric Ressler

Article

The Benefits of a 4 Day Work Week For Social Impact Organizations

We sat down with Dr. Phil McParlane, Founder of 4/day week for a back-n-forth about how the 4 day work week is being adopted by the social impact sector and the benefits to this increasingly popular approach.

8/31/2022 by Eric Ressler

Article

Social Impact Leaders: It's Time to Ditch WordPress

Your WordPress website might be holding back your social impact organization.

8/23/2022 by Neil Ruud

Podcast

The Strategic Nonprofit - Designing NPO Communications To Catalyze Change & Digital Activism

Strategic Nonprofit Podcast host Trista sits down with Eric Ressler to discuss the importance of designing impactful nonprofit communications.

8/9/2022 by Eric Ressler

Podcast

Environmental Social Justice Podcast: Driving Social Impact Communication

Wendy E. Nystrom and Joel Vendette invite Eric Ressler onto the Environmental Social Justice podcast to discuss why social impact communication is so important.

7/21/2022 by Eric Ressler

Article

Dare to Be Bold: Making a Case for Better Social Impact Branding

Bland communications and brand expressions often fail to get attention. Go bold and your advocates and funders are more likely to support your cause.

7/14/2022 by Eric Ressler

Article

Embrace the Power of Surveys to Inform Big Decisions

We’ve worked with clients to employ a variety of techniques to get usable results from surveys. Here are some of our takeaways from our work.

6/29/2022 by Eric Ressler

Article

Social Impact Newsletters Are Stuck in the 00’s. It’s Time to Rethink Your Approach.

A newsletter that’s a thoughtful component of your digital strategy can increase awareness, drive fundraising, grow your community, and elevate subscribers from advocates to champions who are actively promoting your cause from a deeply informed perspective.

6/6/2022 by Matt Steele

Article

Climate Action Burnout is Real. Positive Messaging is the Antidote.

A look at the advantages of positive messaging for climate justice and how your organization can embrace this philosophy to create ongoing impact.

5/5/2022 by Eric Ressler

Article

Lower Your Organization’s Digital Carbon Footprint with the JAMstack Approach

Building your site in JAMstack can reduce your digital carbon footprint.

4/12/2022 by Eric Ressler

Article

Birds Aren’t Real - How To Turn a Viral Moment Into A Sustainable Movement

Viral movements are created in communities, not conference rooms. Be ready to recognize and transform a moment into a movement aligned with your organization.

3/22/2022 by Eric Ressler

Article

8 Easy Tactics to Inspire More Action through Email

Email is one of the best channels in your digital ecosystem. Follow these easy actions you can take to inspire more action among your supporters.

3/15/2022 by Eric Ressler

Article

How Partner Toolkits Can Boost Campaign Awareness, Strengthen Relationships, and Save Time

A Partner Toolkit – a publicly accessible landing page with your core assets, messaging, and links – might be just the tool you need to scale awareness of your social impact campaigns.

2/23/2022 by Eric Ressler

Podcast

Nonprofit Build Up Podcast: Effectively Communicating Your Organization’s Mission

Nicole Campbell invites Eric Ressler, Founder & Creative Director of Cosmic, onto the Nonprofit Build Up® Podcast to talk branding, storytelling, and the best way to communicate your nonprofit’s mission.

2/16/2022 by Eric Ressler

Podcast

What the Fundraising Podcast: How to Authentically Market Your Social Impact Work

Mallory Erickson is the host of the ‘What the Fundraising’ podcast and sits down to interview Eric Ressler, the Founder & Creative Director of Cosmic. They dive into the importance of marketing and branding both from an internal and external perspective, how to find your organization's authentic voice, and the best way to guide donors through a joyful giving experience.

2/16/2022 by Eric Ressler

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