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Develop a Distribution-First Mindset to Win in the Attention Economy
What if we told you that there is a way to work smarter, not harder, with your content strategy, and that this approach can help you get the absolute most out of each piece of content and idea that you come up with?
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Make Your Content More Appealing by Adopting a Creator Mindset
Attract the right kind of attention by focusing on content framing and packaging and getting truly creative with your content.
Article
10 Common Content Mistakes Social Impact Organizations Make
Check out 10 common mistakes social impact organizations make that keep their content from getting traction.
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Social Impact Website MUST-HAVES to Drive Action and Revenue
Is your website is designed and built in the right way, with the right elements in place, and supported by the right activation strategy?
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Top 10 Mistakes Social Impact Websites Make
Dig into 10 common roadblocks to success in the information era and attention economy that we often see and look at high-level approaches to overcoming these challenges.
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Don’t Build Your Brand on Rented Land
In the age of social media, are websites a dying relic?
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The 4 Key Strategies Top Brands Use to Capture Your Attention. Every Time.
The world's most successful brands mastered the attention economy — and you can too.
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A Guide to Social Impact Marketing Through Brand-building
Practical and actionable brand-building steps you can take and an example of a top social impact brand that’s led the game for decades.
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Brand Building: An Authentic Approach to Growing a Fierce, Loyal, and Supportive Community
Has your social impact organization fallen into the transactional marketing trap? Is your approach pushing supporters away? What if there was a better, long-term way to attract and retain them?
Podcast
The Modern Playbook for Social Impact Brands
As a guest on the Philanthropic Masterminds podcast, Eric is interviewed by Jay Frost about all that Cosmic has learned to create a brand that aligns with their values and shares essential concepts that will build a brand that stands apart and furthers a social impact mission.
by Eric Ressler
Article
Define Your Social Impact Niche to Build a Brand That Matters
Boldly claim your space in your cause ecosystem as a key strategy to building a brand that’s attractive to funders, supporters, and advocates.
Podcast
Why Should Nonprofits Focus on Recurring Giving?
Today Eric is featured as a guest on the Generosity Experience Live! with Tim Sarrantonio and Abby Jarvis from Neon One for a lively discussion about why nonprofits should focus on building a recurring giving program.
by Eric Ressler
Article
Use Your Niche to Supercharge Your Mission
Real-world examples of social impact brands that used their niche to supercharge their mission.
Podcast
Galactic Generosity: Navigating the Attention Economy with Stellar Recurring Donations and Brand Experience
Join Eric in this collaborative workshop between Neon One and Cosmic as they provide actionable strategies to enhance brand and optimize the donor experience while inspiring imagination.
by Eric Ressler
Article
8 Key Ingredients to Defining Your Social Impact Niche
Getting your social impact niche right can be the difference between slow, incremental progress, and massive, transformative change for your organization and your mission.
Podcast
Redefining Impact: A New Playbook for Social Change with Eric Ressler
As a guest on the Untapped Philanthropy Podcast, Eric Ressler joins Fluxx's Co-founder Kerrin Mitchell and Neon One's Tim Sarrantonio for a conversation about the limitations of the term "nonprofit".
by Eric Ressler
Podcast
I Spark Change Podcast: The Role of Brand Strategy in Social Impact with Eric Ressler
As a guest on the I Spark Change podcast, Eric shares insights into how building trust and credibility with your social impact community can support your long-term goals for your organization.
by Eric Ressler
Video
Making Your Mark – Nonprofit Marketing Best Practices for 2024
In this NXUnite panel discussion, Eric joins with other members of the mission-driven community for a conversation about empowering nonprofits to optimize their performance through thoughtful storytelling, exceptional marketing, effective messaging, and authentic connection.
by Eric Ressler
Podcast
Social Impact Strategies with Eric Ressler and Morag Gamble
As a guest on the Sense-Making In A Changing World podcast, Eric highlights the most important steps for catalyzing real-world change, from activating people through online platforms to the significance and possibilities of taking a moonshot.
by Eric Ressler
Video
Demystifying Strategic Planning: Insights from a Seasoned Expert
In this discussion, Cosmic Creative Director Eric Ressler is joined by Katie Burkhart, the mastermind behind MatterLogic.
by Eric Ressler
Podcast
Thriving in the Attention Economy
As a guest on The Influential Nonprofit!, Eric challenges the double standard that non-profit organizations face when navigating, learning, and competing in the attention economy.Article
Turn Your Strategic Plan into Actionable Brand and Digital Strategies
Transform your strategic plan from aspirational to actionable by answering eight questions critical to helping a creative agency develop your brand and digital strategies.Podcast
Leading a Digital First Approach to Social Change with Eric Ressler
As a guest on EGGS! the Podcast, Eric shares insights into how a digital-first approach can empower social change, the secrets to engaging a digital audience with compelling narratives, and why acting like a digital media company can be a game-changer for social impact leaders.Podcast
For Purpose Creative Agency
As a guest on People Inspired By Purpose – Purposely Podcast, Eric recalls Cosmic’s journey from working with Silicon Valley startups to honing in on supporting organizations with a mission to make a difference.