Cosmic

Care More Be Better Podcast: The Impact Of Purpose-Driven Design + Branding

Brands who start out wanting to do good often find themselves at a crossroads where they have to pick between the bigger mission that does more good, or stick to the grassroots organization mission they originally set out to achieve. Our Founder & Creative Director Eric Ressler understands it’s a balancing act, but you don’t have to pick.

Eric Ressler
November 10, 2021
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Brands who start out wanting to do good often find themselves at a crossroads where they have to pick between the bigger mission that does more good, or stick to the grassroots organization mission they originally set out to achieve. Our Founder & Creative Director Eric Ressler understands it’s a balancing act, but you don’t have to pick.

There are many organizations out there that have grown big, and still stay true to their grassroots missions. Care More Be Better Host Corinna Bellizzi interviews Eric on the importance of knowing your purpose in the social impact space, how to build your brand consciously (and within your values), and more in this episode.

“If values start to feel murky. Dig into that. There’s probably a reason for it.”

Episode Highlights

  • The story behind Cosmic [2:15]
  • Cosmic's favorite examples of social impact organizations doing good impactful work [5:00]
  • What greenwashing is, and how to address it [8:45]
  • Why it's important to look at brands beyond their website [10:40]
  • Corinna shares her frustration with TOMS Shoes, and how they’ve changed their messaging [16:35]
  • Eric talks about Patagonia and their impact [22:45]
  • What are some ways nonprofits can stand out in a noisy market? [26:45]
  • How do you build a consistent brand in a digital landscape? [31:30]
  • The difference between market-based vs. a charity-based approach [34:20]
  • How to have a positive outlook when there's so much going on in the world [42:30]
  • A little bit about Cosmic’s mission and why they chose to work a 4-day work week [43:40]

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