Impact Boom — On Communicating Social Impact And Connecting With Philanthropy Opportunities
Cosmic Founder and Creative Director Eric Ressler joins up with Impact Boom podcast host Indio Myles for a discussion about how to grow your social impact in the attention economy through effective impact storytelling, communication progress, needs, and organizational challenges.
Social impact organizations have a powerful message to share, but too often their message is lost amidst the competing noise. Cosmic Founder and Creative Director Eric Ressler joins up with Impact Boom podcast host Indio Myles for a discussion about how to grow your social impact in the attention economy through effective impact storytelling, communication progress, needs, and organizational challenges. They dive into Cosmic’s efforts to empower social impact organizations as they navigate rapidly changing ways and discuss ways that entrepreneurs can connect with philanthropists to access funding and support.
“It is really not much different for social impact organizations. There’s still a huge need to build a solid brand and foundation in that brand, to have clear messaging, to be really good at impact storytelling, to communicate your progress and your needs and your challenges to your organization. Essentially at the end of the day, you’re selling a vision for a better future, and to sell something you have to be a good communicator.”
[2:45] The artistic and social impact journey that led to the creation of Cosmic.
[6:30] Cosmic’s approach to social impact begins with applying its unique expertise.
[8:25] Common patterns where organizations tend to let down efforts for positive change.
[13:30] Tactics for more effective storytelling and branding.
[16:40] Key opportunities that are emerging for social impact organizations.
[19:48] The importance of a positive relationship between social impact organizations and philanthropists.
[25:10] Inspiring initiatives that are creating positive social change.
[27:15] Eric’s book and resource recommendations.
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