The benefits of starting with a Diagnostic
Because we require Diagnostics as a prerequisite for all new engagements, we’ve noticed a number of benefits.
1. Ensuring that we are creating the right solution for you goals and needs
To quote another client, the Diagnostic helps us, "build the right thing right." Because we take the time to understand the full scope of the problem and opportunities, we’ve found that we often end up building something better suited to accomplish our client’s goals than what they initially approached us to build. We’ve had clients come to us asking for a website, when the right approach ended up being an awareness campaign. Or asking for an app when a marketing site with the right content sufficed. Other times, it’s more about defining the right strategies and methods for reaching your organizational goals, even if the core ideas and assumptions were mostly right from the onset. In all cases, the Diagnostic is an important first step to take before moving forward.
2. Identifying knowledge or awareness gaps (things you don’t know you don’t know)
Through our landscape analysis, analytics research, and target audience/key stakeholder interviews, we often uncover new insights, perceptions, or opportunities our clients might otherwise never uncover on their own. This allows us to provide holistic insights and recommendations that take into account the whole ecosystem that your organization lives within, and often leads to novel and interesting approaches to explore.
3. Thinking bigger picture
It’s easy to get hyper-focused and caught up in the minutiae of a particular project or initiative. By going through a Diagnostic, we ensure that our team and yours consider how this project might support or block other efforts within your organization. We often find there are opportunities to frame the project in a more impactful, valuable way than originally anticipated. This can also lead to considering new fundraising or revenue sources, creating new organization models or habits, or setting a higher bar or bigger goals than originally anticipated. We encourage thinking bigger, which leads to more impact at scale more quickly.
4. Inspiring and motivating your team (and ours)
Often, organizations look for an agency partner after feeling stuck or overwhelmed. The Diagnostic process can quickly get you inspired and give you a clear plan of action. This also helps our team connect with yours and build mutual trust and respect—the foundation for any good relationship. We’ve seen this process rapidly align a team that has been misaligned or in a stalemate about priorities and strategic direction, which is critical to resolve prior to making any large strategic decisions.