Podcast
We Are For Good Podcast: How to Grow Your Social Impact in the Attention Economy
Our Founder & Creative Director, Eric Ressler, gets together with Jonathan McCoy, CFRE and Becky Endicott, CFRE to talk about the simple formula all social impact organizations need to follow to build a Digital Media Platform and unlock new supporters in today’s competitive attention economy.
Published
Share
![We Are For Good Podcast Website](https://content.designbycosmic.com/cdn-cgi/image/w=360,h=202,q=80,f=auto,dpr=1.5,g=center,fit=cover/uploads/We-Are-For-Good-Podcast-Website.jpg)
Our Founder & Creative Director, Eric Ressler, gets together with Jonathan McCoy, CFRE and Becky Endicott, CFRE to talk about the simple formula all social impact organizations need to follow to build a Digital Media Platform and unlock new supporters in today’s competitive attention economy.
Topics include:
- How to articulate your niche, and why this is important to define for your supporters alongside your mission and vision
- Why you need to think about your digital presence like a machine, and how your website is at the core of that
- The biggest storytelling mistake all social impact organizations make, and how to avoid it
- What an engagement pyramid is, and how you can use it to invite supporters to get involved more deeply