Cosmic

We Are For Good Podcast: How to Grow Your Social Impact in the Attention Economy

Our Founder & Creative Director, Eric Ressler, gets together with Jonathan McCoy, CFRE and Becky Endicott, CFRE to talk about the simple formula all social impact organizations need to follow to build a Digital Media Platform and unlock new supporters in today’s competitive attention economy.

Eric Ressler
May 31, 2021
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Our Founder & Creative Director, Eric Ressler, gets together with Jonathan McCoy, CFRE and Becky Endicott, CFRE to talk about the simple formula all social impact organizations need to follow to build a Digital Media Platform and unlock new supporters in today’s competitive attention economy.

Topics include:

  • How to articulate your niche, and why this is important to define for your supporters alongside your mission and vision
  • Why you need to think about your digital presence like a machine, and how your website is at the core of that
  • The biggest storytelling mistake all social impact organizations make, and how to avoid it
  • What an engagement pyramid is, and how you can use it to invite supporters to get involved more deeply

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