What the Fundraising Podcast: How to Authentically Market Your Social Impact Work

Mallory Erickson is the host of the ‘What the Fundraising’ podcast and sits down to interview Eric Ressler, the Founder & Creative Director of Cosmic. They dive into the importance of marketing and branding both from an internal and external perspective, how to find your organization's authentic voice, and the best way to guide donors through a joyful giving experience.

“Do you have a strong brand? Do you have a strong voice? Do you have a strong message?”

Episode Highlights

• A little bit about Eric and Cosmic’s work. [0:25]
• What is the ‘attention economy’? [1:15]
• Why is it important for nonprofits to focus on their brand? [3:30]
• Every action we take is in relation to three things: Our motivation, our ability, and a prompt. [8:45]
• Brand clarity is critical towards moving a mission forward in the right direction. [11:10]
• How does trust actually get built? [17:20]
• Mallory shares an example of how to bounce back from an email mistake/blunder. [23:15]
• Oftentimes, you’re not the only organization working towards these goals. So what’s your niche? [27:50]
• With every "no" you receive, more doors get opened to better aligned funding partners. [31:35]
• When should you hire someone in house vs. outsource it? [34:25]
• Eric shares some important questions to ask yourself to help you get more clear on your brand messaging. [36:40]
• How do you actually get good funding? It can sometimes be a catch 22. [39:45]