What is the Digital Media Model?
Social impact leaders are now at an inflection point. The digital-first future that everyone’s been talking about for years is suddenly here. Not only that, but it’s arrived full-force. As a business professional, you know this. More and more of your marketing and communications take place online, from email and organic search to paid media and e-commerce. Which means having a robust digital strategy is now table stakes.
But we propose taking this idea one step further. We propose leveraging your digital strategy as a force for good — one that propels once-in-a-generation transformation. In our nine-point manifesto, we make the case for why all social impact organizations, including nonprofits, social enterprises, and funders, should embrace a forward-thinking digital media model.
For nonprofits, the digital media model represents a new opportunity to embrace branding and communications, spread their message, and break free of the starvation cycle. Unlike most nonprofits, social enterprises tend to be well-versed in the art of brand and communications. After all, these skills are a prerequisite for growing a healthy business. But whether you run a B2C or B2B business, the digital media imperative applies to you, too. It’s the only way to fold your mission more fully into your brand and spark deeper, more meaningful change.
This model takes seriously your role as an innovative thought leader with important ideas about how to reform your industry and build a better world. It demands that you share those ideas in the form of scroll-stopping, advocacy-focused digital content that captivates, educates, and converts your audience to your business and your cause. Done right, you’ll authenticate your brand purpose, expand your business, and realize your true impact potential.