Designing Your Donation Page for Conversations

Cosmic aims to help organizations cultivate a holistic approach to donations, from the first interaction through every level of the engagement pyramid. Digital Marketing Therapy host Sami Bedell-Mulhern sits down with Eric for a conversation about Cosmic’s approach to crafting a donations page that will build trust and engagement and inspire donors to come back again and again. They examine the elements of a frictionless donation page, tactics for integrating elements into your donation websites, and the importance of creating different donation pages for different campaigns.

“Donations are really about people having a passion for the work that you're doing, feeling compelled, and having a spark of generosity and wanting to take action.”

Episode Highlights

• Eric highlights the powerful intersection of art, design, purpose and social impact. [3:34]
• Key steps to creating a clear and frictionless donation page. [7:04]
• Best practices utilized by Cosmic result in successful engagement with your donation page. [9:58]
• Customization tools and practices for a tailored donation form. [15:15]
• Graphic elements that allow for more donations. [17:02]
• The importance of creating different donation forms for different campaigns. [20:17]
• The biggest donor request mistake, and what Cosmic advises organizations to do instead. [24:23]
• What you should find on an effective donation thank you landing page. [26:55]
• Cosmic’s approach to both small and large scale donations. [30:30]
• The importance of highly polished branding in all donor communications. [33:37]