AiiM Partners
Investing in a Better Future
The Challenge
AiiM investments address climate change through the lens of oceans and their interdependencies with land, air, and energy systems. In the lead-up to a major event, they came to us to create a brand, website, and brand story that highlights their position in impact investing.
The Outcome
The final wordmark expresses impact investment while also conveying their ocean focus. The minimalist site provides the perfect level of information and content flow required to attract both investors and entrepreneurs.
Services
- Strategic Brand Building
- Digital Infrastructure
Focus Areas
- Climate Action & Environment
The Brand Progression
An acronym for Alpha Impact Investment Management, the 'a' in AiiM wordmark is a play on Alpha, the first letter of the Greek alphabet. From there we worked with the flow of the letters to achieve the feeling of inviting professionalism.
Adding Color
The brand extension and website palette of orange, tan, and blue is inspired by coral, sand, and the ocean.
Establishing A Style
These distinctive icons represent some of the three primary investment areas that AiiM focuses on and sets the style for future expansion.
Mobile Ready
As always, we built the responsive site to present well on any screen size, format, or orientation.
Scope of Work
Strategic Brand Building
- Visual & Messaging Landscape Analysis
- Brand Messaging
Digital Infrastructure
- Modern Bespoke Website Design & Development
Other
- Strategy
- Visual Identity
- Icons & Illustrations
- Digital