Mount Madonna Center and Institute

Modernizing an Educational Institution

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The Challenge

The Mount Madonna Center and its private, non-profit educational institution sister organization, the Mount Madonna Institute, offer a combination of community managed space for yoga retreats, personal practice, and spiritual and personal development programs, as well as professional and academic instruction and training in the fields of Yoga, Āyurveda, and Community Studies.

They asked us to create two modern, interrelated websites that gave them the flexibility they need to update the sites on an ongoing basis, and to help site visitors understand their offerings and easily sign up.

The Outcome

The sites allow visitors to browse their offerings and get a feel for their peaceful haven, located on 355 acres of redwoods and grasslands. When explored, each site contains extensive information through an experience that's inviting rather than overwhelming.


  • Strategic Brand Building
  • Digital Infrastructure

Focus Areas

  • Education & Research

Crafting a Flexible Design System

The scope and flexibility of the Mount Madonna Center and Institute were simply too extensive for us to custom-design each and every page. Instead, we approached the project with a styleguide-driven design process.

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Piecing it Together

We thought through all of the different layouts and content types needed and created flexible content blocks that could be used to build out pages. We created background patterns, border elements, and ‘bullets’ based on mandalas and yantras to soften the site and give it a more feminine feel.

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What's Happening

The Mount Madonna Center hosts a variety of programs and retreats. They needed a robust calendar feature that was simple to manage and update.

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Scope of Work

  • Strategic Brand Building

    • Visual & Messaging Landscape Analysis
    • Interviews & Focus Groups
    • Brand Identity & Design Systems
    • Brand Messaging
    • Content & Messaging Strategy
  • Digital Infrastructure

    • Modern Bespoke Website Design & Development
    • Digital Blueprints
    • Branded Website Content & Copywriting
  • Other

    Related Work

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