Civic Online Reasoning

Improving Digital Literacy 

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The Challenge

The Outcome

  • Strategy
  • Branding
  • Messaging
  • Digital
  • Content
  • Campaigns
  • Education & Research
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54k
4 min

“We got everything done on time. We have a beautiful, user-friendly website and a series of engaging, professional videos. Moreover, everything is aligned with a brand identity that is distinct from the history-centric focus of our organization.”

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— Joel Breakstone

Director, Stanford History Education Group

Analysis of the Digital Literacy Space

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Taking a look at the digital literacy space aided us in thinking about to help COR stand out with its practical, research-backed, and classroom-ready materials.

Understanding User Needs

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Curriculum coming from an established university like Stanford is relatively rare.

Scholastic Yet Playful

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Focused on teachers, the brand still resonates with middle school and high school students.

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Unifying Elements

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A full-featured system for the curriculum that allows teachers to view the information in whatever way works best for them.

Designed With Ease in Mind

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Built for Speed

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The seamless site authorization flow allows COR to gain some insight into the type of information the user may wish to access

Consistent Yet Diverse

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Illustrations were made for each lesson, assessment, and curriculum collection

Cross-Media Consistency

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The homepage features a unique animated illustration that acts as a CTA to watch the introductory video.

Civic Online Reasoning Explainer Video

“We thoroughly enjoyed working with the Cosmic team and were very pleased with the results. Not only were the materials they created top notch, they did a great job of sourcing and directing other firms to complete specialized portions of the project.”

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— Joel Breakstone

Director, Stanford History Education Group

The Curriculum In Action

Civic Online Reasoning in the Classroom

Establishing A Messaging Hierarchy

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A Collaborative Process

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Brand Rollout

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Planning Ahead

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“Cosmic shepherded the project from start to finish. They articulated the priorities of each phase, which allowed everyone involved to maintain a high level of care and attention throughout the multi-month project. Their team was both disciplined and adaptable, always seeking to create the best product possible while still meeting our deadlines. The result was spot-on branding for our new curriculum, housed on a handsome, zippy website that features top-line videos.”

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— Teresa Ortega

Assistant Director of Curriculum and Operations, Stanford History Education Group

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Scope of Work

  • Research
  • Landscape Review
  • Interviews & Focus Groups
  • Visual Identity
  • Design Systems
  • Brand Style Guide
  • Naming
  • Voice & Tone
  • Mission / Vision / Values
  • Target Audience
  • Topline Messaging
  • Copywriting
  • Integrated Digital Experience
  • Full Service Web Development
  • Vision & Roadmapping
  • Information Architecture
  • Content Strategy
  • Photography Production
  • Live Action Video Production
  • Animated Video Production
  • Branded Copywriting
  • Holistic Communications Strategy
  • Awareness & Growth
  • Email
  • Social Media
  • Paid Media

Let's Connect 

Are you ready to take your social impact organization to the next level? Let’s explore our fit for working together.

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