Arts Council Santa Cruz County

Centering Equity  for a Regional Arts Organization

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The Challenge

The Outcome

  • Strategy
  • Branding
  • Messaging
  • Digital
  • Content
  • Campaigns
  • Social Equity & Justice
  • Arts & Culture

“The team at Design by Cosmic took the time to understand our needs. Their focus on strategy and regular sprint approach got us through some tough decisions with relative ease. They were always available to answer questions and to work with our processes while driving toward an outcome that we could all be proud of.”

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— Crystal Birns

Communications Director, Arts Council Santa Cruz County

Elevating a Brand with a Rich History

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A Community-based Design Approach

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Human-centered Photography

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A Brand System for Today & Tomorrow

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Foundational Materials

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A Digital Asset Refresh

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Expanding Artist & Art Enthusiast Engagement

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A Brand Consistency Guide

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A Story of Equity

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Establishing a Consistent Voice and Tone

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Site Visitor Guidance

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Condensed Information Flows

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A Minimum to Maximum Content Strategy

Minimalist Editorial Style Copywriting

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Mission & Vision Update

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Expressive Branded Copywriting

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Unifying Sub-brands

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“I had the pleasure of working with Cosmic to build a new website for Arts Council Santa Cruz County. From start to finish, they were professional, responsive, and dedicated to making sure we were happy with the final product. I would highly recommend their services to anyone in need of web design and development. They are truly talented and a pleasure to work with!”

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— Crystal Birns

Communications Director, Arts Council Santa Cruz County

Scope of Work

  • Brand Strategy
  • Research
  • Landscape Review
  • Interviews & Focus Groups
  • Surveys
  • Visual Identity
  • Design Systems
  • Brand Extension
  • Brand Style Guide
  • Naming
  • Icons & Illustrations
  • Collateral & Materials
  • Brand Narrative
  • Voice & Tone
  • Mission / Vision / Values
  • Target Audience
  • Topline Messaging
  • Copywriting
  • Integrated Digital Experience
  • Full Service Web Development
  • Web & Mobile App
  • Experience Design
  • Action Center
  • Vision & Roadmapping
  • Information Architecture
  • Microsites
  • Content Strategy
  • Editorial Calendar
  • Photography Production
  • Branded Copywriting
  • Holistic Communications Strategy
  • Awareness & Growth
  • Email
  • Social Media
  • Paid Media
  • Analytics & Engagement Consulting

Let's Connect 

Are you ready to take your social impact organization to the next level? Let’s explore our fit for working together.

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