FishWise

Articulating a Vision for Healthy Oceans 

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The Challenge

The Outcome

  • Strategy
  • Branding
  • Messaging
  • Digital
  • Campaigns
  • Climate Action & Environment
  • Policy & Advocacy
  • Social Equity & Justice
  • Sustainability & Food Systems

Theory of Change Presentation

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Illustrating interdependence

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Designing central components

Landscape Analysis

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Presenting our recommendations

Big Picture Perspective

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Distillation of target audience interview findings

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Fishwise came to us with their Theory of Change

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The full pitch deck without animations

Visual Strategy

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Concept Visualization

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Visual representation of the parties involved in the pitch deck story

Personal Impact

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Setting up the narrative

The Right Tone

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Highlighting different programs

The pitch returns to being casual to complete the story of Captain Richards, completing the emotional and narrative arc of the pitch and expanding from a personal story to FishWise’s niche in ocean advocacy. With the emotional hook set, the tone shifts again to aspirational, but focuses the presentation on the audience, telling them why they should care about and support the work FishWise does.

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The deck can highlight audience specific impact areas

Story Crafting

Values Expressed

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Highlighting FishWise’s Mission & Values

Information Flow

Realistic Goals

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Reinforcing the ripple effect of Fishwise’s work

Focused Fundraising

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Scope of Work

  • Research
  • Interviews & Focus Groups
  • Visual Identity
  • Icons & Illustrations
  • Collateral & Materials
  • Brand Narrative
  • Voice & Tone
  • Mission / Vision / Values
  • Copywriting
  • Experience Design
  • Vision & Roadmapping
  • Fundraising

Let's Connect 

Are you ready to take your social impact organization to the next level? Let’s explore our fit for working together.

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