Choose Santa Cruz

Dual Economic Development Priorities 

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The Challenge

The Outcome

  • Strategy
  • Branding
  • Messaging
  • Digital
  • Content
  • Campaigns
  • Public Service & Government
  • Health & Human Services
  • Arts & Culture

Doing Our Research

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Developing a Theory of Change

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Presenting our recommendations

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The Four Pillars

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Theory of Change presentation

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Encapsulating the Theory of Change

Defining Brand Relationships

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Visualizing and describing interconnectedness

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Clarifying the brand hierarchy

The Zendesk Strategy

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Designing for Zendesk integration

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The pillar colors extend into the illustrations across the site

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The visual identity is incorporated into their awareness campaigns Email templates

Designing Efficiently

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Looking Forward

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Choose Santa Cruz Brand Guide

Picturing the Pillars

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Connecting to the Community

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Finished postcard

Telling the Story

Establishing Core Messaging

Describing a Vision

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Inclusive vision statements

Determining Functionality

Putting it Together

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Wireframes identify global elements

Building a Communications Foundation

Demonstrating Value

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Benefits & Community Values document

Expanding Awareness

Utilizing Email

Choosing Media Strategies

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Scheduling Social Media

Creating Cohesion

Scope of Work

  • Brand Strategy
  • Interviews & Focus Groups
  • Visual Identity
  • Design Systems
  • Brand Style Guide
  • Icons & Illustrations
  • Collateral & Materials
  • Brand Narrative
  • Voice & Tone
  • Mission / Vision / Values
  • Target Audience
  • Topline Messaging
  • Copywriting
  • Full Service Web Development
  • Vision & Roadmapping
  • Information Architecture
  • Content Strategy
  • Editorial Calendar
  • Branded Copywriting
  • Awareness & Growth
  • Email
  • Social Media
  • Paid Media

Let's Connect 

Are you ready to take your social impact organization to the next level? Let’s explore our fit for working together.

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