Growmada

A Platform For Social Entrepreneurs

The Challenge

Growmada was building an online platform for ethical consumers to purchase luxury artisanal products while allowing consumer ‘Growvestors’ to invest in the social enterprises in emerging markets that produce those products. They came to us in need if a brand, website, and messaging that tells their story and drives both audiences to adopt the platform.

The Outcome

The resulting brand, website, and brand video describes their nuanced and two-sided offering, giving them confidence to seek their initial round of funding—before they even had product to sell.

“Growmada started with a unique value proposition, but found it difficult to develop our brand and messaging. Cosmic helped us develop our brand strategy and marketing materials and create a simple, beautiful design for our website and platform. Hats off to Cosmic for a job well done!”

— Moiz Alam

CEO, Growmada

It also allows consumer ‘Growvestors’ to invest in the social enterprises that produce those products in emerging markets. Their international team requested a brand, and a marketing website in order to raise Round 1 funding.

The Strategy

The Growmada brand needed to be a bridge between the three different types of people using their platform: Ethical Consumers purchasing luxury items, Investors interested in supporting Social Entrepreneurs, and Artisan-Based Social Enterprises in emerging markets.

Because the platform is new, we decided to take two approaches to getting the idea across—a website with clear messaging, and a stop-motion video to help communicate their unique value proposition. This strategy allows different types of content consumers to understand the Growmada platform.