Greenpower is a community-based movement to transition from greenhouse gas-emitting fuels to locally produced and controlled renewable energy. A project of the Romero Institute—a long time client of ours—they needed a brand and a scalable information hub that inspires people to join the movement and persuades them to take action.
The new brand and website created an advocacy platform that helped Greenpower partner with other regional organizations to create Monterey Bay Community Power, a CCE that provides locally-controlled, carbon-free electricity to residents and businesses in Monterey, San Benito, and Santa Cruz Counties. Their current campaign is mobilizing a grassroots movement in support of a Carbon-Free California Central Coast.
With the goal of spreading their movement across California, the US, and beyond, the nonprofit needed messaging and a brand that communicates their market positioning, and a scalable site that inspires people to join the movement.
A project of the Romero Institute—a site also designed and developed by Cosmic—this new organization needed to quickly capture the attention of potential donors, partners, activists, along with partner organizations, and persuade them to take action.
Strong Messaging and Visual Identity
Working to pass strong Community Choice Energy (CCE) legislation and double renewable energy use throughout California, we had to be careful to correctly position them as an organization forming local coalitions, mobilizing public support for CCEs, and partnering with large, established organizations to implement planet-friendly power. We needed to be sure that people don’t think that they are an energy company.
A Robust Zip Code Search Function
Greenpower runs multiple overlapping campaigns. It was important to the team that site visitors would be able to enter their zip code and find all of the campaigns in their area, then quickly connect and get involved.
With a name as strong as Greenpower, we wanted to keep the focus of the logo on the name itself.
Crest and Tagline
In addition to the primary wordmark, we also developed a simple crest for secondary use cases and an icon to be used in situations where the wordmark would be illegible.
One Earth, Many Actions
Since Greenpower is promoting the use of sustainable energy on many fronts, we worked with them to develop a tagline the reflected this multi-pronged approach and could incorporate nicely into the crest.
Nature = Power
To avoid being mistaken for a power company, we sought imagery that conveys the power of nature—a concept more in alignment with Greenpower’s mission.
Quickly Search and Get Involved
We built the site around a robust campaign search tool. Visitors enter their zip code on the homepage and find every campaign in their area, whether it’s based out of their church, their city, county, or region. They can then track the campaign, get updates, and see the impact they are having.
An Information Hub
We worked with their team to develop the concept of Greenpower being a movement, in addition to being an organization. This immediately lets people know that Greenpower is action and results oriented. With regularly updated content, they are now a source for news and thoughtful articles on the renewable energy movement.
As a Result
Greenpower’s efforts have contributed to the formation of Monterey Bay Community Power, a CCE created to provide locally-controlled, carbon-free electricity to residents and businesses in Monterey, San Benito and Santa Cruz Counties. Launched in March of 2017, the utility expects to begin serving customers in the spring of 2018.
Scope of Work
- Brand Strategy
- Landscape Review
- Visual Identity
- Design Systems
- Brand Extension
- Brand Style Guide
- Collateral & Materials
- Voice & Tone
- Target Audience
- Topline Messaging
- Integrated Digital Experience
- Web & Mobile App
- Experience Design
- Action Center
- Vision & Roadmapping
- Information Architecture
Are you ready to take your social impact organization to the next level? Let’s explore our fit for working together.