Land Trust of Santa Cruz County

Centering Community Through a Rebrand & New Website 

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The Challenge

The Outcome

  • Strategy
  • Branding
  • Messaging
  • Digital
  • Content
  • Campaigns
  • Climate Action & Environment
  • Social Equity & Justice
  • Sustainability & Food/Water Systems
82%
62%

Determining the Brand Direction

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A Representational Logo

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We explored many different directions for the LTSCC logo mark

A Unified Design System with a Tactile Feel

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A Multi-use Digital Hub

A Strategic Photo Philosophy

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A Brand That Deepens Community Engagement

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Representing Complex Issues

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Social Media Branding

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A Ticket to a New Experience

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Strategic Messaging

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Scope of Work

  • Interviews & Focus Groups
  • Surveys
  • Visual Identity
  • Design Systems
  • Brand Extension
  • Brand Style Guide
  • Icons & Illustrations
  • Collateral & Materials
  • Brand Narrative
  • Voice & Tone
  • Mission / Vision / Values
  • Target Audience
  • Topline Messaging
  • Copywriting
  • Integrated Digital Experience
  • Full Service Web Development
  • Experience Design
  • Information Architecture
  • Content Strategy
  • Photography Production
  • Branded Copywriting
  • Awareness & Growth
  • Social Media

Let's Connect 

Are you ready to take your social impact organization to the next level? Let’s explore our fit for working together.

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