The Renewal Workshop

Branding a New Industry

The Challenge

The Renewal Workshop team came to us with a brilliant idea: partner with the world’s best-loved apparel brands to transform their unsellable and returned inventory into Renewed Apparel. Having just acquired their facility, they were in need of a solid brand and website to launch their company, convey their value proposition, and establish themselves as industry leaders.

The Outcome

The Renewal Workshop brand and website gave the company a foundation from which to launch. They grew quickly from working with a handful of brands to partnering with more than 20, including forward-thinking brands such as Carhartt, Eagle Creek, Lo & Sons, Mara Hoffman, Osprey, Pearl Izumi, Toad&Co, and Timbuk2. They look to be on track to keep a million pounds of clothing out of landfills by 2025.

“Cosmic helped us distill our complex mission and vision into a beautiful, unique, and extendable brand identity system. We continue to benefit from the results as our brand scales and iterates, and it's been invaluable to have a solid brand powering our core marketing and communications with our community.”

— Jeff Denby

Founder, The Renewal Workshop

The Strategy

We needed to devise a way for The Renewal Workshop brand to extend into every aspect of their business. The brand has to co-exist with disparate original manufacturer’s brands on their renewed apparel, and work on everything from packaging to buttons.

We collaborated with The Renewal Workshop team to describe the new industry they were launching, their role in inventing it, and the heartfelt values that define their brand.