The Renewal Workshop

Branding a New Industry

Renewal company

The Challenge

The Renewal Workshop team came to us with a brilliant idea: partner with the world’s best-loved apparel brands to transform their unsellable and returned inventory into Renewed Apparel. Having just acquired their facility, they were in need of a solid brand and website to launch their company, convey their value proposition, and establish themselves as industry leaders.

The Outcome

The Renewal Workshop brand and website gave the company a foundation from which to launch. They grew quickly from working with a handful of brands to partnering with more than 20, including forward-thinking brands such as Carhartt, Eagle Creek, Lo & Sons, Mara Hoffman, Osprey, Pearl Izumi, Toad&Co, and Timbuk2. They look to be on track to keep a million pounds of clothing out of landfills by 2025.


  • Strategic Brand Building
  • Content & Campaign Consulting

Focus Areas

  • Climate Action & Environment
  • Sustainability & Food Systems

The Strategy

We needed to devise a way for The Renewal Workshop brand to extend into every aspect of their business. The brand has to co-exist with disparate original manufacturer’s brands on their renewed apparel, and work on everything from packaging to buttons.

We collaborated with The Renewal Workshop team to describe the new industry they were launching, their role in inventing it, and the heartfelt values that define their brand.

RW logo tag large
Primary logo
Crest logo
Icon Pattern
Screen Shot 2016 11 29 at 9 07 52 AM 181101 183941
R Enewal Workshop 181101 183957

A Brand That Lives in Many Places

The Renewal Workshop was able to use our brand style guide to extend the brand into multiple pieces of branded print and packaging collateral.

RW mag set
Rw mag close 2
Rw mag close 1
Rw site screen

Scope of Work

  • Strategic Brand Building

    • Brand Research
    • Visual & Messaging Landscape Analysis
    • Interviews & Focus Groups
    • Brand Identity & Design Systems
  • Content & Campaign Consulting

    • Brand Extension, Collateral, & Materials
  • Other

    Related Work

    Book a Strategy Call

    Are you ready to lead a modern social impact organization? Let’s explore our fit for working together.