Safe Routes to School

Highlighting Transportation Safety 

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The Challenge

The Outcome

  • Strategy
  • Branding
  • Messaging
  • Content
  • Education & Research

Brand Strategy Headline

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The font feels established while being kid-like, playful, and very legible.

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The shield element allows for quick identification regardless of the language used for the wordmark.

Brand Identity

Local Messaging

A Scalable Website

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The copy on these pages serves as a guide for tone and brevity throughout the site.

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Custom Icons & Illustrations

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We extended the bright color palette and created a mixture of literal and referential icons.

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The off-register look is designed to make the icons feel like they could have been drawn by a kid.

Essential Style Guide

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Intentional Information Flow

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Empowering The Future

Digital Style Guide

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The sticker sheet allows any future developer to take over site operation.

Scope of Work

  • Brand Strategy
  • Landscape Review
  • Visual Identity
  • Brand Extension
  • Icons & Illustrations
  • Brand Narrative
  • Voice & Tone
  • Mission / Vision / Values
  • Target Audience
  • Topline Messaging
  • Copywriting
  • Content Strategy
  • Photography Production

Let's Connect 

Are you ready to take your social impact organization to the next level? Let’s explore our fit for working together.

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