Having produced their admissions offer packets in-house for many years, they came to us looking for our outside perspective and experience using design, imagery, and copywriting to effectively market the UCSC experience to prospective students.
Historically, the Admissions Department has done an excellent job presenting the factual and intellectual argument for attending UCSC. Where they sometimes struggle is in emotional engagement.
Our task was to help them communicate, both in print, and online, to accepted students—and their parents—the enriching experience of going to school at one of the most beautiful universities in the world, while assuring them that UCSC provides students with a valuable education. Together, we developed strategies and produced assets to present UCSC’s charming intimate liberal arts college experience balanced with the benefits of attending an established research university.
We completely redesigned their printed admissions packet and created an enhanced companion website that gives students and their parents the option of exploring in print or online.