Santa Cruz Mountains Trail Stewardship

Activating an Active Community 

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The Challenge

The Outcome

  • Strategy
  • Branding
  • Messaging
  • Digital
  • Content
  • Campaigns
  • Climate Action & Environment
  • Policy & Advocacy
  • Education & Research
  • Arts & Culture

An Integrated Digital Experience

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SCMTS Marketing Website Homepage

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SCMTS Action Center Homepage

Strategy Development

Carving Out a Niche

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SCMTS Volunteer Event

Gaining Insights

Two Sites Working In Tandem

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Components used across the Marketing Website and Action Center

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SCMTS Special Projects Page and Individual Fund

Setting the Tone

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The site language connects to the people behind the organization

Expressing the Mission

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The site language connects to the people behind the organization

Short and Simple

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Membership sign up flow

Optimizing User Engagement

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Forms appear above the fold. No scrolling needed.

A Smooth Digital Experience

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Get Involved Landing Page and additional volunteer flows.

Flexible Site Architecture

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Two very different raffles

Context Setting

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Digital Hub marketing website Homepage

Conveying Culture & Values

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Honoring Their Roots

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Blog featuring news, updates and mountain biking resources

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Featured Trails including trail map and trail status

Scope of Work

  • Brand Strategy
  • Research
  • Interviews & Focus Groups
  • Design Systems
  • Voice & Tone
  • Topline Messaging
  • Copywriting
  • Integrated Digital Experience
  • Action Center
  • Information Architecture
  • Content Strategy
  • Branded Copywriting
  • Holistic Communications Strategy

Let's Connect 

Are you ready to take your social impact organization to the next level? Let’s explore our fit for working together.

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