Social Impact Branding

Your brand is more than your logo or wordmark. It’s a container for your reputation. A successful social impact brand acts as a banner under which your supporters gather and rally. It connects them with your organization and each other. A strong brand becomes the symbol of the movement you build and the change you work to achieve. A brand is a visual system that your organization pours meaning into over time. It becomes a promise you make to your supporters, funders, and advocates. Your actions express your values and your brand symbolizes those values to your audiences.

April 7, 2022

What is Social Impact Branding?

Why Social Impact Branding Matters

Your Website Expresses Your Brand

Rebranding and Sub-brands Create New Opportunities

People Support Brands

A Brand is in the Details

Getting Community and Stakeholder Input on Your Rebrand

Nourish, Grow, and Protect Your Brand


Defining a New Business Sector

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