Introducing a New Wind Energy Market

The Wind Harvest logo consists of a rugged, durable, and sustainable wordmark paired with a clean, innovative icon. The combination creates a timeless and memorable identity that hints at the movement of wind and illustrates layering, connection, and the ability to mesh synergistically with other technologies in the sustainable energy space.

While the primary brand expression is a cobalt blue icon with a black wordmark, we provided variations to support different use cases.

The color palette includes colors that are distinctive in the wind energy sector. Chartreuse, deep green, lavender, and sky blue are all colors inspired by nature that aren’t typically associated with energy production.

One distinct brand feature is the hand-drawn style lines that point out key information, break up sections of text, and create hierarchy. These lines, circles, underlines, squiggles, and highlighter elements create a human touch and texture and put liveliness into the technological aspects of the written copy.

The Wind Harvest photography style is minimal, geometric, textural, light, and technical. Photos are used to contribute texture and contrast, elevate the aesthetic of touchpoints, illustrate the Wind Harvest product, and highlight its unique features. We sourced uniquely styled photos that are inspired by wind and energy while being things that you can see. The photos have an aetherial feeling that conveys ideas in a beautiful, conceptual way.

The Wind Harvest typefaces make the brand system and experiences feel innovative and bold.

PolySans is a modern typeface, based on a mid-20th century classic, with subtle details that make it visually distinct. PolySans Italic is script-like and is used as an accent to headlines, as well as for the trademarked “Wind Harvester” turbine nomenclature.

Inspired by the Futura font, Gellix is used for the Wind Harvest wordmark, does the heavy lifting for copy and content across brand applications, and is used throughout the brand for subtitles and accents. It looks modern and light, like the Wind Harvest product line.

The brand expression that’s going to be most experienced in the world is the Icon on the base of Wind Harvesters. Due to the tower being made of unpainted steel, the white version of the Icon is used on 3 places on the tower, allowing it to be subtle, yet seen from any direction.

The Wind Harvest icon style is clean, geometric, minimal, and modern and uses a single line weight in black to maintain consistency and legibility. The icons are abstract and simplified representations of concepts that support the brand messaging.

Final testing and certification of the go-to-market Wind Harvesters is due to commence in 2022. With those plans in place, and internal capacity to build out their site, we provided the Wind Harvest team with a detailed Brand Style Guide that gives them the parameters for cohesive use of the brand elements and messaging components for years to come.

We worked with the Wind Harvest team to create visual assets for their second WeFunder campaign. We customized elements from the Investor Pitch deck we created, as well as photos, illustrations, and graphics unique to the campaign.

Over the past few years, the Wind Harvest leadership team has connected with a significant network of accredited investors. As they begin to engage their go-to-market strategy, they need a story-based pitch deck that allows them to customize their pitch to individual investors.
We gave them a structure based on a project they have in the works that’s comprised of a library of Google Slides that they can use to quickly put together focused decks.

At their heart, Wind Harvest is a company dedicated to, “Preventing the world from blowing past the climate change tipping point.” But they are also a business. We worked with them to define the principles that encompases the depth of their organization and express their philosophy of business profitability alongside their mission to reverse climate change.

As Wind Harvest rounds the corner toward entering the wind energy marketplace, it is critical to identify the audiences that their messaging needs to reach. These include two audiences for fundraising and potential customers.

Strategically, our messaging leans into their go-to-market positioning, intentionally moving away from the aspirational and technical language they used while in R&D mode.

The Wind Harvest team asked for our help in crafting a concise brand story — one that appeals to investors and customers while providing historic context and surfacing some of the benefits of their products.

We generated distilled messaging to provide the Wind Harvest team with resources for their ongoing fundraising and future marketing needs. From Core Messaging for journalists and press releases to an Elevator Pitch and a Social Media Bio, the marketing and communications team is set up to get rolling.

Wind Harvest is creating new business sectors pioneering new technology. These aspects of the company require specific terms to be identified and defined. To keep their messaging unified, specific phrases and technology descriptions had to be determined, described, and clarified.

To make sure that everyone in the organization is consistent in their messaging, we created a Language Lexicon that provides usage guidelines that are specific to their organization and the new business sectors they’re creating.