Growmada

A New Platform for Artisan-Based Social Entrepreneurs

Storyboarding, Art Direction, Post Production, Brand Strategy, Marketing Strategy, Brand Identity, Messaging & Positioning, Market & Landscape Research, Icons & Illustrations, Brand Style Guide, Messaging Guidelines, UI/UX Design, Information Architecture, Full Stack Development, Technology Consulting
Arabic Ceramic Plates

Growmada offers an online platform for ethical consumers to purchase luxury artisanal products.

It also allows consumer ‘Growvestors’ to invest in the social enterprises that produce those products in emerging markets. Their international team requested a brand, and a marketing website in order to raise Round 1 funding.

The Strategy

The Growmada brand needed to be a bridge between the three different types of people using their platform: Ethical Consumers purchasing luxury items, Investors interested in supporting Social Entrepreneurs, and Artisan-Based Social Enterprises in emerging markets.

Because the platform is new, we decided to take two approaches to getting the idea across—a website with clear messaging, and a stop-motion video to help communicate their unique value proposition. This strategy allows different types of content consumers to understand the Growmada platform.

Growmada Logo
Grow Icon Sq
Grow Icon Tall

"This is Growmada"—A symbolic approach to an explainer video using stop motion, hand-rendered line animation, and live action.

The Website

An intrinsically narrative site that flows from simple to complex concepts, breaking boundaries between sections to encourage scrolling

3 Rows
Grow Mobile
Grow Icons3

An icon set to visually get across complex ideas.

The Growmada Platform

A collaboration to devise a smooth user flow for shoppers, investors, and artisans

Growmada Platform

Growmada started with a unique value proposition, but found it difficult to develop our brand and messaging. Cosmic helped us develop our brand strategy and marketing materials and create a simple, beautiful design for our website and platform. Hats off to Cosmic for a job well done!

Moiz Alam

CEO, Growmada