Give San Benito

Rethinking the Digital Philanthropy Experience

Art Direction, Documentary Storytelling, Marketing Strategy, Messaging & Positioning, Market & Landscape Research, Content Creation, Messaging Guidelines, UI/UX Design, Information Architecture, Full Stack Development
Give San Benito

The Community Foundation for San Benito County was created in 1992 to encourage and enable philanthropy in the county.

Since their inception, they’ve donated more than $900,000 in grants to organizations that benefit people across the county. Their old site was difficult to update, maintain, and use. It also didn’t tell the stories of the people they benefit.

Working closely with the Give San Benito team, we determined that they needed to position themselves as a hub for charitable collaboration. This led to introducing the core “Live Here. Give Here.” concept.

New and ongoing donors always want to know how their giving benefits the community, so we developed a story-centric strategy for the site.

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The San Benito homepage. We encouraged them to use the URL givesanbenito.com to make it memorable and unique.

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The natural beauty throughout the rural county inspired us to produce a photo-driven site that holds the visitor’s attention while highlighting their mission, current activities, and how to get involved. Central to the new site is a focus on community stories using a robust and easily customizable blog format. Sharing stories personalizes the people who benefit from the Foundation’s efforts, and encourages increased philanthropy.

Naturally, the site also includes numerous paths for people to donate and get involved.

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It's easy for users to find multiples ways to get involved, whether they're on desktop or mobile.

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