Investing in a
AiiM investments address climate change through the lens of oceans and their interdependencies with land, air, and energy systems. In the lead-up to a major event, they came to us to create a brand, website, and brand story that highlights their position in impact investing.
The final wordmark expresses impact investment while also conveying their ocean focus. The minimalist site provides the perfect level of information and content flow required to attract both investors and entrepreneurs.
The Brand Progression
An acronym for Alpha Impact Investment Management, the 'a' in AiiM wordmark is a play on Alpha, the first letter of the Greek alphabet. From there we worked with the flow of the letters to achieve the feeling of inviting professionalism.
The brand extension and website palette of orange, tan, and blue is inspired by coral, sand, and the ocean.
Establishing A Style
These distinctive icons represent some of the three primary investment areas that AiiM focuses on and sets the style for future expansion.
As always, we built the responsive site to present well on any screen size, format, or orientation.
Scope of Work
- Brand Strategy
- Landscape Review
- Visual Identity
- Design Systems
- Icons & Illustrations
- Brand Narrative
- Voice & Tone
- Full Service Web Development
Are you ready to take your social impact organization to the next level? Let’s explore our fit for working together.