AiiM Partners

Investing in a Better Future 


The Challenge

AiiM investments address climate change through the lens of oceans and their interdependencies with land, air, and energy systems. In the lead-up to a major event, they came to us to create a brand, website, and brand story that highlights their position in impact investing.

The Outcome

The final wordmark expresses impact investment while also conveying their ocean focus. The minimalist site provides the perfect level of information and content flow required to attract both investors and entrepreneurs.

  • Strategy
  • Branding
  • Messaging
  • Digital
  • Climate Action & Environment

The Brand Progression

An acronym for Alpha Impact Investment Management, the 'a' in AiiM wordmark is a play on Alpha, the first letter of the Greek alphabet. From there we worked with the flow of the letters to achieve the feeling of inviting professionalism.

A balanced wordmark with a subtle sense of motion
The evolution from upper case with icon to friendlier lower case stand alone wordmark

Adding Color

The brand extension and website palette of orange, tan, and blue is inspired by coral, sand, and the ocean.

Coral and blue used as secondary colors using a tan background
Additional brand extension

Establishing A Style

These distinctive icons represent some of the three primary investment areas that AiiM focuses on and sets the style for future expansion.


Mobile Ready

As always, we built the responsive site to present well on any screen size, format, or orientation.

The distinctive 'a' immediately orients a site visitor
A coral background extends the brand experience

Scope of Work

  • Brand Strategy
  • Landscape Review
  • Visual Identity
  • Design Systems
  • Icons & Illustrations
  • Brand Narrative
  • Voice & Tone
  • Copywriting
  • Full Service Web Development

Let's Connect 

Are you ready to take your social impact organization to the next level? Let’s explore our fit for working together.


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